Privacy policy
Privacy Policy
This Privacy Policy describes how Sons of Hires (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit or make a booking from sonsohires.com (the “Site”). It has been updated to comply with the EU General Data Protection Regulation (GDPR) and the Bermuda Personal Information Protection Act (PIPA).
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Personal Information We Collect
When you use our Site, we may collect the following types of personal information:
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Device Information
Automatically collected data such as:
- Web browser, IP address, time zone.
- Cookies placed on your device.
- Web pages or products you view.
- Referring websites or search terms.
How you interact with the Site.
- We collect Device Information through:
- Cookies – small files stored on your device. Learn more about cookies and how to disable them.
- Log files – including IP address, browser type, ISP, referring/exit pages, and timestamps.
- Pixels/Tags/Web beacons – to measure browsing behaviour and campaign performance.
Booking / Order Information
When you make or attempt to make a booking, we collect:
- Name, address, email, and phone number.
- Any additional information required for event planning and communication.
- Together, “Device Information” and “Order Information” are referred to as Personal Information.
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How We Use Your Personal Information
We process your Personal Information only where there is a lawful basis under GDPR and PIPA, including:
- Contractual necessity: to fulfill bookings, process payments, deliver services, and issue confirmations.
- Legitimate interests: to protect against fraud, improve our Site, and market relevant services.
- Legal obligations: to comply with applicable laws and respond to lawful requests.
- Consent: where required, for cookies, targeted marketing, or certain communications (you may withdraw consent at any time).
Specifically, we use your information to:
- Communicate with you about your booking.
- Screen for potential risk or fraud.
- Improve our Site, services, and marketing.
- Provide tailored offers and advertising, in line with your preferences.
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Sharing Your Personal Information
We may share your information with trusted third-party service providers, such as:
- Analytics services (e.g., Google Analytics).
- Delivery Drivers
- Marketing platforms, if you have consented to receive such communications.
- We may also disclose information if required by law, regulation, or valid legal request.
- We do not sell your Personal Information.
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Behavioural Advertising
We may use your Personal Information to provide targeted advertisements or marketing communications. You can opt out at any time via the following links:
- Facebook
- Google
- Bing
- Or, you may use the Digital Advertising Alliance opt-out tool.
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Your Rights
Under GDPR (EU/UK Residents)
You have the right to:
- Access the personal data we hold about you.
- Request correction or updates.
- Request erasure (“right to be forgotten”).
- Restrict or object to processing.
- Data portability (receive a copy of your data in machine-readable format).
- Withdraw consent where processing is based on consent.
- Lodge a complaint with your local supervisory authority.
Under PIPA (Bermuda Residents)
You have the right to:
- Access and correct your personal information.
- Request that we stop using your information for certain purposes.
- Withdraw consent to processing, where applicable.
- Be informed about why and how your data is collected and used.
- To exercise any of these rights, please contact us at the details below.
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Data Retention
We retain Personal Information only as long as necessary to fulfill the purposes outlined above, or as required by law. You may request deletion of your data at any time.
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Data Security
We use appropriate technical and organizational measures to safeguard your Personal Information from unauthorized access, disclosure, alteration, or destruction.
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Do Not Track
Our Site does not currently respond to “Do Not Track” signals, but we honour legal opt-out rights where applicable.
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Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in practices, technology, legal requirements, or other reasons. Updated policies will be posted on this page with a revised “Last Updated” date.
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Contact Us
If you have any questions, concerns, or complaints about our privacy practices, or if you would like to exercise your rights, please contact us at:
SonsoHires
Mail: Southampton, Bermuda SN03
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For EU residents, you may also contact your local data protection authority. For Bermuda residents, complaints may be directed to the Office of the Privacy Commissioner for Bermuda (PrivCom).
Last Updated: September 2025